Advisory Service

We’re the experts in guiding and advising in-house marketing teams to generate impactful media coverage

You won’t always want or need to retain the services of a retained PR agency, so we have created this service to support in-house marketing teams and impart our knowledge to them.

By infusing them with ideas, guidance, and how to ‘think’ like a top-end PR agency, they will become confident and competent media communicators capable of creating sustained PR campaigns that deliver great business results long after our three-month commitment has ended.

Perfect for:

• Businesses who have taken their PR in-house and need direction with creating and delivering media campaigns
• SMEs requiring support in upskilling their internal marketing team that has little or no PR expertise

• Businesses looking to run PR campaigns for the first time and want to utilise the expertise and acquire some of the knowledge of a PR firm on an ad hoc basis

The Advisory Service includes:

• Flexible support: Initial three-month agreement with the option to convert to a flexible 30-day rolling contract thereafter when you can cancel at anytime.

• Initial consultation: We delve deep into your business, goals, market(s), current and ideal customers, target audience, and any previous, current, or planned PR activity.
• Real-time and future media opportunities: Our biggest strength is unearthing the stories within your business that you did not know where there and turning them into media stories that journalists really want to hear about.
• Sharing the secret sauce: With a collective media experience of more than 100 years, we can share the approach we use to identify the exact ‘type’ of stories that journalists are actively interested in right now to maximise your chances of media success.
• Competitor intelligence: We deliver real-time data on your competitors’ current PR activity, revealing which narratives they are winning and where they are exposed.
• Strategic planning: Our people will work with your people to develop a detailed media relations (PR) strategy that outlines the objectives, key messages, target audiences, and tactics to be used. This plan will be aligned with the overall business goals of your organisation. 

100% of clients ‘agree’ or ‘strongly agree’ that Clearly’s Advisory Service delivers positive business results. (Client Survey 2024)

• Messaging development: Develop the messages that both represent the business in the most effective way and act as a trigger for action with your customers and stakeholders. For example, we would position ourselves as: “Clearly PR, the reputation management and personal branding agency, has announced that…”
• Weekly ideation sessions: Weekly one-on-one 30-minute session with your team to help them identify and develop stories and campaigns that have the greatest potential to generate media interest and expose you to more of the right people at the right time.
• Fortnightly learning sessions: Develop the knowledge and skills of your marketing team through our fortnightly 30-minute lunch-and-learn Teams call focused on building your people’s understanding and expertise in a specific area of PR.
• Crisis management planning: Crisis management planning to prepare for potential issues that could impact the client’s reputation. This involves developing protocols and strategies to handle crises swiftly and effectively.
• 24/7 standby support: Crisis can strike at any time, so our team are here to support your people with any unplanned and unexpected media situation.

• Monitoring and reporting: Work with your time to learn how to continuously monitor media coverage and public sentiment, providing regular reports on the effectiveness of their PR campaigns and how to identify when and where adjustments are needed to ensure maximum returns on your PR.
• Evaluation and recommendations: Provide you with an evaluation of your team’s PR efforts and share feedback and recommendations to improve future campaigns.

“We’re now being approached by key names within the media. This in turn has boosted our lead generation because of the increase in brand awareness.“

Client testimonial

Want to know more?

Meet your lead Advisor

Paul MacKenzie-Cummins, founder and Managing director

30 years’ media and PR experience

Media credits in his own right include: BBC, The Times, Daily Star, Business Leader, PRWeek, Daily Express, ITV, The Guardian, METRO, The Press Gazette, and The Daily Mail.

Learn more about Paul.