PR Packages for B Corp businesses and brands
It has become harder for B Corps to get their great stories published in newspapers, magazines, online platforms, radio, TV or podcasts. But it is not impossible. This is where we can help.
Clearly PR has provided a free 30-minute PR advisory service for more than 100 B Corp businesses and brands in the last 12 months. We understand the PR challenges they face. More important, we know how to help overcome them.
Each of the packages below are ideal for B Corps looking to:
- Amplify their impact story
- Businesses preparing for funding rounds or partnerships
- Founders seeking media visibility
- Businesses looking to run PR campaigns for the first time and want to utilise the expertise of a PR firm on an ad hoc basis
- Businesses who have taken their PR in-house and need direction with creating and delivering media campaigns
Choose the package that best suits your needs:
- Ongoing PR Support Package
- Single press release project
- Advisory service
Ongoing PR Support Package
| Package includes: | Quantity: |
| Press opportunities (quotes, comments, interviews) | 2 per month |
| Press articles for website (repurposed press opportunities) | 2 per month |
| Thought leadership articles for website | 2 per month |
| Social media posts to support each press opportunity and article | 6 per month |
| Monthly project fee | Standard rate: B Corp rate (30% discount applied): | 1,820+VAT |
Single Press release Project
| Package includes: | Timeframe: |
| Press release development: Writing the press release to include all the relevant information that journalists will expect and quotes from your key spokesperson(s) for the business (CEO, MD, CFO, Director, Founder). | Week 1 |
| Targeted list of media contacts: Identifying the journalists with previous interest in similar stories to target and creating list of media outlets to pitch your story to (local, regional, trade, national press, TV, radio). | Week 1 |
| Media outreach: Pitching your story to the media and following up. | Week 2 |
| Media monitoring: Tracking all mentions of your story in the media and sharing them with you. | Weeks 2, 3 and 4 |
| Project report: Report on total number of media opportunities secured and audiences reached, including those on social media. | Week 4 |
| Timeframe: | 4 weeks from start to finish | |
| Project fee: | Standard rate: B Corp rate (30% discount applied): | 1,715+VAT |
Advisory Service Package
Initial three-month agreement with the option to convert to a flexible 30-day rolling contract thereafter when you can cancel at anytime.
| Package includes: | Timeframe: |
| Initial consultation: We delve deep into your business, goals, market(s), current and ideal customers, target audience, and any previous, current, or planned PR activity. | Week 1 |
| Messaging development: Develop the messages that represent the business in the most effective way when pitching the media. For example, we would position ourselves as: “Clearly PR, the reputation management and personal branding agency, has announced that…” | Week 2 |
| Press kit development: This is essentially your PR toolbox and will include information on: company background, leadership team bios, product/service fact sheets, links to previous media coverage/blogs/research, and a professionally written company boilerplate that’s essential for all future press releases. | Week 3 |
| Press pitching guide: DIY pitching guide with email templates you can use when ‘selling in’ your stories to the media, along with follow-up tips. | Week 3 |
| Strategic planning: We will work with you to develop a detailed media relations (PR) strategy that outlines the objectives, key messages, target audiences, and tactics to be used. This plan will be aligned with the overall business goals of your business. | Weeks 3 and 4 |
| Timeframe: | 4 weeks from start to finish | |
| Project fee: | Standard rate: 2,500+VAT B Corp rate (30% discount applied): | 1,750+VAT |
Email Paul via the link below to get your PR up and running and see your business seen, read, and heard by the people who matter most.