PR skills training and knowledge sharing
Upskill your in-house teams to create, develop, and successfully manage PR projects and campaigns themselves without the need to use a retained PR agency. This truly unique service is provided by Clearly’s partner consultancy, MarComs People.
We will transfer our knowledge and skills to your internal teams – enabling them to deliver great PR projects
Since 2024, a growing number of organizations have brought PR back in-house, driven by a combination of factors – a desire for greater control over their communications, and cost.
While the benefits of in-house PR are clear, the transition isn’t without challenges. PR requires a unique blend of skills – media relations, storytelling, crisis management, and strategic thinking. Many marketing teams lack this expertise, and hiring experienced PR professionals can be costly and time-consuming.
80% of businesses admit that their in-house teams do not know how to get media coverage
Cision
This is why MarComs People was formed.
Our award-winning team consists of active PR agency practitioners who divide their time between delivering live campaigns for Clearly PR’s retained clients and empowering in-house marketing teams through MarComs People.
By combining hands-on guidance with practical knowledge transfer, we enable internal teams to build and manage high-performing PR functions with confidence and clarity- perfectly complementing the strategic expertise and execution capabilities of Clearly PR.
Our PR skills training and knowledge sharing services include:
- PR Audit & Playbook:
- Unlock the full potential of your PR strategy with our Audit & Playbook service. We’ll analyse your current PR narrative to uncover missed media opportunities and highlight those you’re perfectly positioned to seize. At the same time, we’ll equip your team with the skills, tools, and confidence to deliver impactful, results-driven PR campaigns – consistently and in-house.
- PR Training & Coaching:
- Transform your team into confident, media-savvy storytellers. Our PR Training & Coaching program equips your people with the strategic mindset and opportunity-driven approach of a top-tier PR agency – empowering them to shape and protect your brand reputation from within.
Just 22% of in-house teams say they understand how to use PR drive brand awareness and build organisational reputation
Cision
Click the button below for more information on either of these services. Or email Paul MacKenzie-Cummins directly on paul@marcomspeople.com.