What the coffee wars teach us about business branding 2 September 2025 | 3 min read | PR Paul MacKenzie-Cummins
The high-wire reputation act: Why high-profile struggling businesses need PR 28 August 2025 | 4 min read | Crisis Comms Paul MacKenzie-Cummins
Sanex: Great if you are white, but yak if you are black 20 August 2025 | 4 min read | Crisis Comms Paul MacKenzie-Cummins
Cut, paste, apologise: Swatch and the global epidemic of tone-deaf branding 18 August 2025 | 3 min read | Crisis Comms Paul MacKenzie-Cummins
Green and environmentally friendly? This may not land as well as you think with customers 8 August 2025 | 5 min read | ESG Paul MacKenzie-Cummins
GB News overtakes BBC and Sky: what this means for PR and brand storytelling 4 August 2025 | 3 min read | PR Paul MacKenzie-Cummins
Southern Water boss doubles salary whilst debt piles up and company hikes customer bills 18 July 2025 | 3 min read | Crisis Comms Paul MacKenzie-Cummins
Masterchef’s Torode goes, but BBC scores reputation own goal 16 July 2025 | 3 min read | Crisis Comms Paul MacKenzie-Cummins
Your one-page guide to creating great thought leadership content 16 July 2025 | 2 min read | Content Marketing Paul MacKenzie-Cummins
BBC exposé blows reputational roof off Connells and Purplebricks 14 July 2025 | 3 min read | Crisis Comms Paul MacKenzie-Cummins
GenAI: the brand and bottom line killer? 2 July 2025 | 5 min read | Crisis Comms Paul MacKenzie-Cummins
FTSE firms ditching ESG and DEI face PR hell 25 June 2025 | 3 min read | Crisis Comms Paul MacKenzie-Cummins
Flying the flag: Pride, protest, and the power of standing firm 19 June 2025 | 2 min read | Crisis Comms Paul MacKenzie-Cummins
Can you be a ‘thought leader’? (Be careful how you answer!) 18 June 2025 | 4 min read | PR Paul MacKenzie-Cummins
ASA right to ban “irresponsible” Twix ad 11 June 2025 | 2 min read | Crisis Comms Paul MacKenzie-Cummins
