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PR

Clearly MD features in Winter edition of Director magazine

28 November 2025 | 2 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Why B Corp and ESG growth is being stifled by poor bubble-led comms

27 October 2025 | 2 min read | ESG
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Bad PR day for Waitrose: When a single store’s error risks reputation of entire brand

22 October 2025 | 4 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The final chapter? Why Prince Andrew’s reputational collapse signals ‘No way back’

20 October 2025 | 4 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Clearly PR helps 175 B Corps break through greenwashing noise

20 October 2025 | 3 min read | Crisis Comms
Clearly Team

Red Tractor reputation at risk over misleading eco messaging

15 October 2025 | 3 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

What Mitchum’s brand crisis teaches us about reputation management

17 September 2025 | 3 min read | Crisis Comms
Annie Davey
Mtchum deodorant being pulled out of a bag

Starmer: A crisis that can be overcome (if given time)

15 September 2025 | 4 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Event: B Corp Brand Building Breakfast – London

12 September 2025 | 1 min read | B Corp Newsletter
Clearly Team

Clearly’s MD quoted in the Daily Mail: Costa Coffee – a brand in crisis?

8 September 2025 | 3 min read | Crisis Comms
Clearly Team

What the coffee wars teach us about business branding

2 September 2025 | 3 min read | PR
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The high-wire reputation act: Why high-profile struggling businesses need PR

28 August 2025 | 4 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Why you are not getting the media coverage you want (and think you should get)

25 August 2025 | 4 min read | PR
Clearly Team

Sanex: Great if you are white, but yak if you are black

20 August 2025 | 4 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Cut, paste, apologise: Swatch and the global epidemic of tone-deaf branding

18 August 2025 | 3 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

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