Clearly PR research debunks PR myth: Summer IS prime time for media outreach
It is widely believed that the summer slowdown means very little happens from a PR perspective. This is true in that most of your competitors hold back from sharing their news with the media, but this also leaves the door wide open for you to feed story-starved journalists with your stories.
Contrary to long-held beliefs in the PR industry, research conducted by Clearly PR reveals that summer is not a media dead zone. In fact, it may be one of the most opportune times for businesses to secure media coverage.
The study, which surveyed over 3,600 senior executives and business leaders, found that a majority remain engaged with business news even while on holiday.
Specifically, 27% said they actively keep up with business media during their summer break, while an additional 21% do so to a lesser extent. Only 44% reported switching off entirely.
“This data challenges the outdated notion that July and August are off-limits for PR activity,” said Paul MacKenzie-Cummins, Managing Director of Clearly PR.
“The reality is that both media outlets and business audiences are still highly active – and in many cases, more receptive – during the summer months.”
The findings also highlight a strategic advantage for brands: with fewer pitches flooding journalists’ inboxes, well-crafted, exclusive stories have a higher chance of being picked up.
Indeed, journalists themselves note that summer offers more breathing room to explore unique story angles that might otherwise be overlooked during busier news cycles.
Clearly PR advises businesses to take advantage of this seasonal window by tailoring pitches to individual journalists and focusing on timely, relevant content.
“Summer is not a time to go quiet,” added Paul MacKenzie-Cummins. “It’s a golden opportunity to cut through the noise and get your story heard.”
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