Video: How the personal brand of organisational leaders shapes business and bottom line results
It is a subject that we talk about… a lot! But we make no apologies for it.
The success of any business can and often is determined by the strength of its leaders’ personal profile. The greater their image in the public domain, the better the outcomes for that business. And the evidence is stacked up to support this.
Here, our James, Client Services Director, highlights the key reasons why businesses and brands of all sizes and sectors need – MUST – ensure that building the executive profile of their most senior people is central to their PR and marketing strategies in the coming months:
