Video: How to avoid 'Greenwasher' accusations
There are dozens of PR agencies out there bemoaning the rise in the number of businesses and brands accused of greenwashing their PR and marketing. Few, however, impart advice on how to shoot down their accusers when it actual fact they are doing a darn good job. This video explains how it can be done.
Using sustainability to build brand equity, drive sales, and boost profits is baseless. So, it’s hardly surprising many businesses tone down their ESG comms for fear of being labelled as a ‘greenwasher.’
That is both regrettable and equally unnecessary. Don’t let fear hold you back from telling stories that matter.
In this three-minute video, Clearly’s managing director Paul MacKenzie-Cummins explains how businesses can ensure that what they say about their environmental and social actions is praised and boosts brand perception, rather than see them being poo-pooed by skeptics.
Watch the 3 minute video now:
Articles you may like to read:
- B Corp Month is over: tips for marketers
- ‘Greenwashing’ references in the media rise 50% in six months, research finds
- Banging the ‘people and planet’ drum won’t convert apathetic businesses to join the B Corp cause
