Media Relations

It’s getting harder to secure media coverage. Fluff won’t wash. To generate a steady flow of media attention, you need a different approach that unearths the stories you had no idea were there. That’s how Clearly will get you great coverage.

Our approach to media relations

Our role is to understand who your target audience is (customers, investors, other stakeholders), the media they are most likely to consume (trade press, regional/national newspapers/radio/TV, podcasts, events), and the most effective way to communicate your message.

We will help you speak to the people that matter most to your business. They could be new and current customers, new and current employees, or new and current stakeholders and investors. Whoever it is, we will work with you to build a strategy to reach and engage them effectively.

Making you more discoverable on AI

Although still in its infancy, AI is the greatest opportunity for businesses and brands since Google joined the internet. Early research suggests that as many as 6 in 10 search results from enquiries on LLMs such as ChatGPT, Copilot, PerplexityAI, and Gemini are generated by content found on media and company websites. 

So, the more media coverage you generate in the publications that matter to your target audience, and the more relevant and valuable content you create on your website, the greater probability of your business featuring highly in AI (LLM) search results.

We can take care of this for you.

We can support you with:

• Personal branding and strategy development (See more on this)
• Crisis communications strategy and response (See more on this)
• ESG Communications & Consultancy (See more on this)