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PR is no longer about simply gaining media coverage. The pandemic changed all that. Today, clients want their PR agency to get their business seen, read, and heard wherever their target audience is. That’s precisely what we have been consistently doing for them since 2014.

Our customers’ top priority is to use PR, content and digital marketing to strengthen perception of their brand, stimulate growth, manage risk, and gain a competitive advantage in each market they serve, both sectoral and geographical.

How long is a typical contract?

Clearly’s track client retention track record is among the best in our industry. Pre-November 2025, clients worked with us on either a retained basis for six, 12 or more months, or on a project-by-project arrangement. On average, clients partnered with us for over 2½ years.

In November 2025, Clearly announced it was to be a retainer-free PR agency – a move that is believed to be the first of any PR agency in the UK. So, clients can hire us for a minimum period of 30 days and continue as long as they wish on a 30-day rolling contract thereafter. It is the ultimate risk-free and flexible PR engagement for businesses.

What does the start of a campaign look like?

It is important to be aware that whilst you may have expectations of us in terms of the work we will undertake, the same sentiment applies to you too. We are only as good as the working relationship we have with our clients.

During the first month of working together, we will run a series of meetings. These are essential to ensuring the success of your campaign and maximising the return on your PR investment. These meetings always unearth stories that you may not realise will have media appeal. But that’s where we excel:

  • Information gathering meetings with people across the organisation, from customer/client facing staff to heads of department and members of the senior leadership team.
  • Development of customer/client/stakeholder personas of most importance to you. This will enable us to shape your key messages.
  • Preferred communication channels identified agreed. Not all PR campaigns need to focus on securing media coverage. Some are thought leadership-led and require a content marketing strategy aimed at raising the executive profiles of key figures within the organisation via authored thought leadership articles, pieces to camera videos, podcasts, webinars, and speaking opportunities at major industry events.
  • Key media outlets identified and journalist research undertaken. So, if your message is focused on workplace issues or ESG investing, for example, we will research all the journalists who have written or broadcasted stories on these areas witin the last six months and target our media communications strategy towards them to ensure maximum media impact for your business.

“The key to a great working relationship is understanding the client’s needs and delivering something to help solve those problems, Clearly have absolutely nailed this.”

CEO, MRL Group (UK, France)
Where do you want to start?
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