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Posts by Paul MacKenzie-Cummins

Business size determines thought leader content consumption

27 October 2022 | 4 min read | Digital
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Who cares if you believe in ESG or not?

6 October 2022 | 5 min read | ESG
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

1 in 5 businesses admit to greenwashing, Clearly poll finds

30 September 2022 | 4 min read | Clearly News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Clearly shortlisted for national PR industry awards

22 September 2022 | 3 min read | Careers
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Don’t cut PR budgets in a recession (unless you want to lose market share)

7 September 2022 | 4 min read | PR
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

How to see through the growing band of eco marketing fraudsters

14 August 2022 | 3 min read | ESG
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The Tory leadership contest: Why beating (up) the competition can lose you the vote (and customers)

21 July 2022 | 5 min read | PR
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Is your content embarrassing and damaging your brand?

18 July 2022 | 5 min read | Digital
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Are charities losing the public’s interest?

29 June 2022 | 3 min read | PR
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Can recruitment leaders become ‘thought leaders’ too?

15 June 2022 | 5 min read | PR
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Clearly in Business Leader: Is fear silencing your ESG initiatives?

14 June 2022 | 3 min read | Clearly News
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Paul MacKenzie-Cummins

Clearly on ITV News: Has Rebekah Vardy scored a PR own goal?

23 May 2022 | 2 min read | Clearly News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

HSBC’s irresponsible global head of responsible investing puts knife in back of bank’s green policy

21 May 2022 | 7 min read | Crisis Comms
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Paul MacKenzie-Cummins

Clearly in The Press Gazette: Is ‘newsjacking’ unethical or a powerful PR tool for brands and businesses?

20 May 2022 | 2 min read | Careers
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Clearly in The New European: Can Twitter survive?

15 May 2022 | 3 min read | Clearly News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

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