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Posts by Paul MacKenzie-Cummins

Clearly in The Press Gazette: Impact reporting will soon dominate B2B public relations and communications

5 April 2022 | 3 min read | Careers
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Clearly growing: Welcome Meg, James, and Kirsty

22 March 2022 | 2 min read | Careers
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Gender parity shouldn’t be key driver for better board representation – women simply know more than men

7 March 2022 | 6 min read | PR
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

How a pint of Guinness… holds the key to the perfect PR campaign

4 March 2022 | 3 min read | PR
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

What is PR?

27 February 2022 | 6 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Why ‘Hey ya’ and the ‘Secret Lemonade Drinker’ have the secret sauce to successful B2B campaigns

16 January 2022 | 6 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Why should you become a B Corp?

13 January 2022 | 7 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

How does a strong brand purpose improve business outcomes?

5 January 2022 | 4 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The non-reversible and non-negotiable customer decision making processor

2 December 2021 | 4 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Is everything OK, Prime Minister?

28 November 2021 | 4 min read | Crisis Comms
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

What becoming a B Corp means to us

10 November 2021 | 2 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Download your free guide to Thought Leadership in the Post Pandemic Economy

27 October 2021 | 4 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Does the business case for strong thought leadership override the vanity element?

7 October 2021 | 7 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Clearly in Insider Magazine – How to get the media interested in what you have to say

21 September 2021 | 5 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

What can a PR agency do for your business?

7 September 2021 | 5 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

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