Video: What is PR?
In today’s fast-paced business world, companies need more than just good products or services to succeed. They need good relationships with the media, customers, and stakeholders. That’s where public relations come in.
Over the next three minutes, Clearly’s founder and managing director Paul MacKenzie-Cummins will share with you what PR is, why there is so so so much more to it than simply getting media coverage, and how PR has been found to be more powerful at building brands and driving results than its advertising counterpart.
Some highlights and key take-aways you will get include:
- PR involves content marketing, social media marketing, personal branding, crisis communications, thought leadership, and market research.
- Forbes has shown that PR is 90% more effective than advertising… we disagree; our experience suggests that figure is much higher!
Take a look:
Whether you’re looking to build your brand, increase market share, or simply position your people as true industry experts in the eyes of your customers, Clearly will help you.