5 ways public relations builds brands and bottom lines 10 May 2024 | 5 min read | Crisis Comms Paul MacKenzie-Cummins
Will content created by AI ever beat its human counterpart 17 April 2024 | 7 min read | Content Marketing Paul MacKenzie-Cummins
Has the Sunak Samba saga sealed PM’s election fate? 11 April 2024 | 3 min read | PR Paul MacKenzie-Cummins
Tone down your green claims if you want to ramp up your business 30 January 2024 | 5 min read | ESG Paul MacKenzie-Cummins
1 million fake ‘thought leaders’ accidentally shine light on real experts 16 January 2024 | 4 min read | PR Paul MacKenzie-Cummins
GB News mockery of climate change rallying call for B Corp community 22 August 2023 | 3 min read | ESG Paul MacKenzie-Cummins
Most ‘thought leadership’ content is ‘killing’ business reputations, Clearly PR survey finds 17 August 2023 | 3 min read | News Paul MacKenzie-Cummins
Almost 2,000 UK media stories on ‘greenwashing’ in July 2 August 2023 | 4 min read | ESG Paul MacKenzie-Cummins
Digital media insight for B2B content creators: Size = frequency 26 June 2023 | 2 min read | News Paul MacKenzie-Cummins
Can the CBI survive latest reputational scandal? 25 April 2023 | 3 min read | Crisis Comms Paul MacKenzie-Cummins
Dark clouds: Can England cricket regain damaged reputation? 4 April 2023 | 5 min read | Crisis Comms Paul MacKenzie-Cummins
What’s the difference between PR and Marketing? 22 March 2023 | 5 min read | PR Paul MacKenzie-Cummins
