Tone down your green claims if you want to ramp up your business 30 January 2024 | 5 min read | ESG Paul MacKenzie-Cummins
1 million fake ‘thought leaders’ accidentally shine light on real experts 16 January 2024 | 4 min read | PR Paul MacKenzie-Cummins
GB News mockery of climate change rallying call for B Corp community 22 August 2023 | 3 min read | ESG Paul MacKenzie-Cummins
Most ‘thought leadership’ content is ‘killing’ business reputations, Clearly PR survey finds 17 August 2023 | 3 min read | News Paul MacKenzie-Cummins
Almost 2,000 UK media stories on ‘greenwashing’ in July 2 August 2023 | 4 min read | ESG Paul MacKenzie-Cummins
Digital media insight for B2B content creators: Size = frequency 26 June 2023 | 2 min read | News Paul MacKenzie-Cummins
Can the CBI survive latest reputational scandal? 25 April 2023 | 3 min read | Crisis Comms Paul MacKenzie-Cummins
Dark clouds: Can England cricket regain damaged reputation? 4 April 2023 | 5 min read | Crisis Comms Paul MacKenzie-Cummins
What’s the difference between PR and Marketing? 22 March 2023 | 5 min read | PR Paul MacKenzie-Cummins
Using thought leadership to gain client trust 21 March 2023 | 4 min read | News Paul MacKenzie-Cummins
Why ‘people and planet’ advocacy alone won’t drive B Corp adoption 9 March 2023 | 5 min read | ESG Paul MacKenzie-Cummins
Why the media is loving Recruitment leaders right now 28 February 2023 | 7 min read | PR Paul MacKenzie-Cummins
Is B Corp’s reputation under threat? 23 February 2023 | 7 min read | Crisis Comms Paul MacKenzie-Cummins
The ROI from being a ‘better’ business 7 February 2023 | 4 min read | Clearly News Paul MacKenzie-Cummins
