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Posts by Paul MacKenzie-Cummins

What, why and who cares what your brand ‘purpose’ is?

26 May 2021 | 5 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

You don’t have to be a big business to win big media coverage

6 April 2021 | 4 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Homage to the team

21 March 2021 | 6 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Why brands need a ‘purpose’ to ensure future growth

17 March 2021 | 5 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

From nowhere to exemplar: Achieving growth without focusing on sales

28 February 2021 | 4 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The truth about ‘thought leadership’ revealed in new study of over 500 business leaders

22 February 2021 | 8 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

When and why do we need thought leaders?

14 February 2021 | 3 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

How thought leadership enables a fast-growth HealthTech business to scale

25 January 2021 | 8 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Acts not ads: Clearly moves to become a Certified B-Corp

12 January 2021 | 11 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Recruitment’s bouncebackability is unrivalled, but choose your marketing partners wisely

11 November 2020 | 6 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Is your PR contextual, or on repeat?

2 November 2020 | 4 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

The role of brand ‘purpose’ in driving business growth in the post-pandemic economy

7 September 2020 | 3 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

When will I (and my business) be famous?

26 August 2020 | 4 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Why content creation is worth the time investment (the ROI speaks for itself)

14 August 2020 | 5 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

Why your start-up or small business needs PR

5 August 2020 | 3 min read | News
Portrait photo of Paul MacKenzie-Cummins
Paul MacKenzie-Cummins

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