‘Why we’re unique’ and other press release bullshit

              by Jack Buckley Account Executive, [email protected]   Have you noticed that every company and their dog is now an ‘industry leading provider of ‘service X’’ or an ‘expert in their field’? While this may be true in some cases, the jargon has taken a step up above the standard ‘return on investment’ or ‘Key Performance Indicators’ and has taken a strong hold of …

SEO – What’s it all about?

            By Anthea Crowe, Account Executive [email protected]   If you’re new to the world of digital marketing, ‘search engine optimisation’ is likely to be a phrase that you will have heard thrown around the office. For those with a basic understanding of the term, it will probably conjure up ideas of keywords, and whilst yes, this is an element of SEO, it is not all …