Adapting to the 24 Hour News Cycle

In today’s 24 hour news cycle, it is vital that people understand the power and influence of the media if they wish to gain favourable coverage. Corporations, celebrities and politicians all work with PR agencies to maintain a working relationship with journalists and secure coverage in order to stay relevant. Perhaps nobody has illustrated the idea of staying “relevant” better than socialites Kim Kardashian and Katie Price – two women …

CEOs and the need for media training

A few decades ago it was a bit harder for people to express their views on certain issues they disagreed with; there were limited methods of communication, with emails only just arriving and online messengers in the far-off future. This left many with few options – either call, write letters or speak face-to-face. Fast-forward into the 21st century, and the abundance of social media platforms and increased digital presence of …

Is The Apprentice good for your personal brand?

BBC One’s The Apprentice returned to our screens last week with Lord Sugar telling one unlucky contestant to pack their bags after a dismal showing in a sales task. The usual over the top soundbites were on show including my two personal favourites – “I’m disgustingly ambitious” and “I’m like a Swiss army knife of business skills”. Nonetheless, whilst The Apprentice continues to be a popular ratings hit with the British public, it does raise interesting questions …

Are PR professionals set to overtake journalists?

          By Steve Lambert, Account Executive. [email protected]   It would appear that the time of the PRs is now. With recent data from the Office of National Statistics (ONS) suggesting that the amount of PR professionals is up to 55,000, it looks like it’s just a matter of time before the profession overtakes the journalism industry to take pole position in the media sector. But what …

How Corbyn Can Utilise PR to His Advantage

            By Joe Paley, Account Executive [email protected] Jeremy Corbyn was recently elected the new leader of the Labour Party in perhaps the biggest upset in British political history. The self-described socialist, who had been a backbench MP since 1983, was initially given odds of 200-1 by bookmakers William Hill only to triumph with nearly 60% of the vote. But now the 66 year-old, who represents the …

A PR Stunt too far? Holiday Firm behind Search for Child’s Father

            By Joe Paley, Account Executive [email protected] In today’s 24 hour news cycle, PR firms work hard to create original campaigns that are able to stand out in a competitive media landscape. Strictly speaking, re-using old ideas and refusing to take risks makes it more difficult to gain traction in the media – as it often requires out of the box thinking to capture the public’s …

Social Media: Is it right for my business?

      by Sara Jones, Account Manager, [email protected]   Just because everyone else is creating a digital presence, should you? If so, what platform should you choose? We take a deeper look. Over the past decade, social media has transformed the way we use the Internet and has quickly been recognised as an invaluable tool for companies across the globe. With over 2 billion active users on social media*, …

New Season, New Image Tweaks for BT Sport

            By Joe Paley, Account Executive [email protected] On Saturday afternoon at 12:45pm, the 2015/16 Premier League season started with Manchester United entertaining Tottenham Hotspur at Old Trafford. With most spectators of the sport debating how Louis Van Gaal’s United side would line-up on the day, very few took notice of the fact that BT Sport, the channel broadcasting the game, was about to show off its …