MacDonald Bath Spa Hotel
Overview
Bath Spa Hotel is a flagship 131 room Georgian hotel set in extensive grounds in the centre of Bath, with conferencing and wedding facilities, a spa with indoor and outdoor pool, treatment rooms, bar, lounge, colonnade areas, plus an award-winning restaurant.
Clearly PR were engaged to help the hotel attract a local audience to its bars, eateries and spa, as well increasing the profile of their wedding offering.
The Approach
A mix of social media, content and events were planned, reaching out to influencers, press and social media, as well as establishing partnerships designed to bring a new clientele to the hotel.
The Outcome
Press and influencers
We built relationships with key local and wedding press, inviting editors and influencers to The hotel were featured regularly in lifestyle, wedding, leisure and food press throughout the region.
Partnerships and events
We used our established contacts book to create new partnerships for the hotel. By collaborating with local festivals, bookshops, art galleries and museums, we leveraged ready-made audiences for the hotel, holding events and promotions in collaboration with our partners.
Wedding events
We support wedding fayres and showcases with press and social media, reaching out to suppliers who are featuring and providing social assets to be used across their own channels as well as ours, thereby extending reach through a powerful range of networks and ensuring a consistent message.
Social media and content
Foodie bloggers, lifestyle influencers, travel enthusiasts and more got involved. We researched and produce bespoke content on behalf of the hotel, writing about everything from the hotel’s heritage, What’s On locally and insider’s tips of the places to go in the region to enrich social media and engagement, along with on-point photography.
